Agapanthus Flower Studio

Brand identity design for an Edinburgh based florist.

INSTAGRAM ⤴
WEBSITE ⤴

(01) Creative Direction Concept

Soft, romantic, and nostalgic; like stepping into an old-world captured on faded film.This aesthetic blends antique charm with dreamy energy.

Collage of floral and design images for boutique, wedding, and studio branding in neutral colors, including flowers, logos, and text for businesses located in Bergen, Norway.

(02) Logo Suite

The logo features a word-mark version, a bespoke flower icon and an antique style “A”. All of these were carefully crafted for Agapanthus, to reflect the personable yet refined approach the studio practices in regards to creating floral arrangements.

(02) Logo Suite

The logo features a word-mark version, a bespoke flower icon and an antique style “A”. All of these were carefully crafted for Agapanthus, to reflect the personable yet refined approach the studio practices in regards to creating floral arrangements.

Color palette chart displaying six colors: lilac, agapanthus purple, white lily, rose, ochre yellow, and forest green, each with their CMYK and HEX color codes.

A palette based around the purple of the Agapanthus flower.

(03) Colour Palette

The classic serif headline font of “Ivy Presto” pairs well with the more modern and clean Futura - ensuring a luxury yet contemporary feel overall. The “Adventures Unlimited” handwritten font adds a touch of personality and friendliness to the brand. 

(04) Typography

Design layout with large text 'AGAPANTHUS' at the top, the words 'flower studio' in cursive font, and placeholder text in a modern font on a navy blue background.

(05) Illustrations

Hand-drawn illustrations of floral and fauna regularly used in Agapanthus Studio’s arrangements. 

These will be used to add personality on socials and the website. 

A stylized illustration of a mushroom with gills, surrounded by three star-shaped sparkles on a black background.
Illustration of a pine cone with a dark background.
Line drawing of a flower with multiple petals on a black background.
A digital illustration of a fern leaf in dark blue color on a black background.
An iPhone displaying an Instagram profile for agapanthus.flowers, a florist business. The profile includes posts about wedding flowers, product highlights, and floral arrangements.

Clean and refined Canva templates created to let the floral arrangements shine.

(06) Social Media

Four vertical panels in pastel colors with text and small flower icons, promoting Agapanthus Studio's services and information about flowers.