Ploof Dog Pantry

Brand identity, packaging designs, UX application design and a website design + build for a mobile dog treats business.

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(01) Creative Direction Concept

This moodboard encapsulated everything Ploof was to be about as a brand: fun, joy, playful, free and happy.

Collage of illustrations and text related to stationery, animals, and daily life, including a poodle dog, a person with a small dog, and various graphic designs with pastel colors.

(02) Logo Suite

The logo suite features a custom word-mark designed to suggest the playful movement of a excitable dog.

The word 'plooF' displayed in large, bold, dark green letters on a light green background.
A color palette with six color swatches labeled with names and hex codes. Top row from left to right: "Rolling On The Grass Green" (#211509), "Tongue Out Pink" (#5542bb), "Ball Blue" (#ff6315). Bottom row from left to right: "Playing In The Moss Green" (#f6ede4), "Dog With A Bone" (#ffccef), "Agnès Orange" (#ffcecf).

A colourful palette was created based on all things happy dog.

(03) Colour Palette

PiePie was chosen for it’s playful aesthetic, while Neue Frutiger complements it by being cleaner, quieter and more legible for body copy.

(04) Typography

Green background with large light green text saying 'The place for pet parents', smaller white paragraph on right, and smaller green text and subtext on left including headlines 'Pie Pie' and 'Neue Frutiger World'.

(05) Illustrations

These hand-drawn illustrations were created to add further personality and fun to the brand.

A cute, cartoon-style lavender-colored cat with closed eyes, smiling kindly, sitting on a plain black background.
A simple illustration of a sitting brown dog with floppy ears, black nose, and black eyes, looking curiously at the viewer.
Illustration of a golden retriever dog with a pink tongue.
A brown tabby cat sitting with eyes closed, displaying a relaxed expression, against a black background.

(06) Application UX Design

When this brand was originally in conception, there was talks of a app being created to support pet owners in all areas of pet life. Eventually this app didn’t come into play, but we did get to the wire-framing stage.  

Screenshots of a pet care mobile app called Ploof. The first screen welcomes users to Ploof and has a sign-up button. The second screen shows a purple cat illustration and promotes finding like-minded pet owners. The third screen asks about key areas for pet care, with options for being part of a pet community, vet care, and tips. The fourth screen greets user Gil, lists a to-do list including medication and daily activities, and shows messages from Kelly and Martin responding to comments.

Packaging designs for Ploofs first range of dog chews.

(07) Dog Chew Packaging