It’s important to get your creative inspo from sources other than where other designers are looking - to encourage a fresh perspective and to create work that stands out.

I’ve had this conversation many times as part of the branding process, and I can summarise my main bits of advice with these “Four R’s” you can keep in mind

You can feel very EXPOSED being self-employed, in my opinion. Especially with social media, it can feel like the whole world is waiting for you to fail, and without a colleague to lean on too!

Why is it that these fonts pair so well with premium brands?

You’re getting compliments on your photos, but not enough bookings (and a girls gotta eat, am I right?)