Salka Knits
Brand identity and e-commerce website design for an Edinburgh based luxury knitwear business.
(01) Creative Direction Concept
The client felt their high quality, luxurious product wasn’t being accurately represented in their brand identity. I started by collecting moodboard images with a luxury look and feel to them, to set the tone for the new premium brand identity.
(02) Logo
Salka Knits specialises in offering luxurious woollen goods that are meticulously spun from the finest Alpaca or Llama wools.The flowing lines in the wordmark logo is reflective of these threads of wool.
The palette is premium in nature but also soft and inviting like a woollen jumper.
(03) Colour Palette
The cleanliness of the gotham typeface married well with the bespoke wordmark logo.
(04) Typography
Again the bespoke icons are similar to lines of thread, continuing this brand element throughout for a cohesive feel.
(05) Iconography
(06) Brand Assets
Clothing tags, a shopping bag, boxed packaging and a Shopify E-Commerce store.
