Cara Davidson Photography
Brand identity and website design for a Edinburgh based film photographer.
(01) Creative Direction Concept
Cara is heavily inspired by nature in her photography, so her brand had to reflect this natural aesthetic whilst still looking clean and professional.
(02) Logo Suite
The logo suite featured a hand-drawn daisy and a wordmark logo inspired by the forms of a plant growing.
(02) Logo Suite
The logo suite was again inspired by nature, featuring a hand-drawn daisy and a wordmark logo inspired by the forms of a plant growing.
I picked out lots of greens from Caras photography and complemented these with golds, pinks and yellows.
(03) Colour Palette
The typeface chosen is reminiscent of a plant growing wildly, featuring curved letterforms that together combine to create a bold feel. Futura off-sets this by being clean, crisp and legible.
(04) Typography
(05) Brand Assets
The main brand asset for this project was a website designed and built in Squarespace.
