Hilltop Doggy Daycare

Brand identity and website design for a premium doggy daycare business based in the Scottish Borders.

INSTAGRAM ⤴
WEBSITE ⤴

(01) Logo Suite

The logo design here is clean, minimal and premium - but with a hint of play featuring a dog paw.

  • “We are thrilled with Tara! She played a pivotal role in crafting our branding and we couldn’t be happier with the results. Her professionalism throughout the process made it a pleasure to work with her. We highly recommend her services!”

    Hilltop Doggy Daycare Owners

(02) Colour Palette

Six circles arranged in two rows, each with a label: top row from left to right: Paw Pink, Yellow Frisbee, Bone; bottom row from left to right: Forest Walk, Brown Stick, Gold Tag.

This palette is inspired by all things dog!

The main type (New Spirit) is reminiscent of a classic serif while maintaining a more modern, cool feel. The Montserrat body copy allows the New Spirit font to breathe, keeping everything clean and legible.

(03) Typography

A colorful text-based graphic with various font styles and sizes, including the large word 'Hiltop,' a subheading, and body text on a dark teal background.

(04) Illustrations

My client loved the feel of skate-culture inspired emblems and I was tasked to create a range of illustrations/iconography that would reflect this style will still maintaining the premium look and feel.

(05) Brand Assets

Branded stationery, social templates, packaging designs for a potential future range of Hilltop branded dog food and of course a completely custom coded website build.