Cara Davidson Photography
Brand identity and website design for a Edinburgh based film photographer.
(01) Creative Direction Concept
Cara is heavily inspired by nature in her photography, so her brand had to reflect this natural aesthetic whilst still looking clean and professional.
(02) Logo Suite
The logo suite featured a hand-drawn daisy and a wordmark logo inspired by the forms of a plant growing.
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"I had Tara create a website for my photography as well as do my branding. I absolutely loved what she created for both! When discussing both the branding and website it was like she could read my mind and just got the vision (and made my ideas even better) ,she was great to work with and designed a website that I love that aesthetically looks amazing but is also easy to navigate I had been procrastinating for years on creating a website and realised without someone who is talented and trained in web and branding it was never going to happen and I am so glad I chose Tara! I have had loads of compliments on it since and my business and clients have massively increased and I think a big part of this is having cohesive branding and a brilliant website ,would highly recommend."
Cara Davidson
I picked out lots of greens from Caras photography and complemented these with golds, pinks and yellows.
(03) Colour Palette
The typeface chosen is reminiscent of a plant growing wildly, featuring curved letterforms that together combine to create a bold feel. Futura off-sets this by being clean, crisp and legible.