Cara Davidson Photography

Brand identity and website design for a Edinburgh based film photographer.

(01) Creative Direction Concept

Cara is heavily inspired by nature in her photography, so her brand had to reflect this natural aesthetic whilst still looking clean and professional.

A collage of nature and emotional connection theme with flowers, a person with red hair lying on grass, a forest, and photographs, with color swatches in black, green, light green, white, beige, and tan.

(02) Logo Suite

The logo suite featured a hand-drawn daisy and a wordmark logo inspired by the forms of a plant growing.

I picked out lots of greens from Caras photography and complemented these with golds, pinks and yellows.

(03) Colour Palette

Color palette chart with eight circles: darkest green, green, beige, sage green, pink, dark gold, dark orange, and yellow, each labeled with CMYK, RGB, and HEX color codes.

The typeface chosen is reminiscent of a plant growing wildly, featuring curved letterforms that together combine to create a bold feel. Futura off-sets this by being clean, crisp and legible.

(04) Typography

A graphic design layout with dark background, large green text 'Cara', and subheading 'Portrait photography inspired by nature' in light green, with additional text blocks labeled 'Headline', 'Subheading', and 'Body copy' in different font styles and colors.