Kinai Tea Branding

(WHITE LABEL WORK)

Brand and packaging design for a luxury tea brand.

Kinai was created from a simple idea: that the smallest rituals can change the way we move through the world.

Kinai is tea designed for the quiet moments — the pause between tasks, the breath before the next step, the slow exhale at the end of the day. Each blend is crafted with intention, sourced from growers who work with the land rather than against it. Every leaf, flower, and botanical is harvested ethically, with a commitment to regenerative farming and traceable supply.

Multiple colorful tea boxes with floral and landscape illustrations, including a box labeled 'Calm' with pink lilies and a label describing a herbal blend for peaceful moments.

Black box with white text that reads 'KINAITEA' and a rectangular symbol with a Japanese character above it.

Minimalist design with a central Chinese character for tea, surrounded by small text 'ES TD' on the left and '2025' on the right on a light beige textured background.

Various tea boxes with artistic illustrations and labels, including 'Soothe', 'Calm', and 'Rise', arranged on a surface.

Tea bag labeled 'Kenai Tea' with a botanical illustration, connected by a piece of string to a crumpled paper object that appears to be wrapped in tissue paper.

A cardboard box of KINATA TEA with a partial view of tea packets inside.

The teas are minimalist by design: fewer ingredients, greater purpose. Refillable systems, compostable pouches - beauty without waste. We create blends not for indulgence alone, but for balance: Calm for rest, Rise for energy, Ground for stillness, Clarity for focus, Flow for presence, Soothe for peace.

Three boxes of KinAitea tea stacked in a pyramid, each with a colorful illustrated design and a white label describing the tea type: Rise, Calm, and Clarity.