Sasha On Love

Brand identity and website design for a Edinburgh-based love and relationship mentor.

(01) Creative Direction Concept

A mood board was created that aimed to capture the essence of love, intimacy, and connection - the core of what Sasha’s service aims to nurture and enhance.

(02) Logo Suite

The logo suite features a clean, elegant word-mark that blends the timeless quality of classic romance novels with a modern, contemporary twist.

(02) Logo Suite

The logo suite features a clean, elegant word-mark that blends the timeless quality of classic romance novels with a modern, contemporary twist.

(03) Colour Palette

The pinks and reds here evoke softness, femininity and love.

I picked The Seasons for the main headline typeface because of it’s classic yet modern serif feel.

Space Mono was picked to complement this.

(04) Typography

(05) Brand Assets

The main brand asset for this project was a website designed and built in Squarespace, alongside some Canva social media templates.

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